Understanding business research terms and concepts: part 2

Identify two articles in the University Library: one in which the business problem is researched using pure random, systematic, stratified, or cluster sampling and another in which non-random sampling such as convenience, snowball, or purposive.


Write a 500-700-word paper in which you compare and contrast each of the approaches:

  • What are the strengths and weaknesses of each sampling approach for the studies in which they were used?
  • Which method(s)s are more appropriate for your proposed research?
  • Write a conclusion
  • Use references

Format your paper consistent with APA guidelines. 


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