Understanding business research terms and concepts: part 2
Identify two articles in the University Library: one in which the business problem is researched using pure random, systematic, stratified, or cluster sampling and another in which non-random sampling such as convenience, snowball, or purposive.
Write a 500-700-word paper in which you compare and contrast each of the approaches:
- What are the strengths and weaknesses of each sampling approach for the studies in which they were used?
- Which method(s)s are more appropriate for your proposed research?
- Write a conclusion
- Use references
Format your paper consistent with APA guidelines.