Costco – brand positioning | Marketing homework help
Help me with the Highlighted part.
How is the brand positioned? [If you can’t locate an explicit positioning statement in the materials you access, write one based on what you have found. Use the format presented in the Positioning lecture.]
Should address these questions:
– Who is targeted for brand use
– What goal does the brand help the consumer to achieve?
– Why Should the brand be chosen over competitors?