Marketing report — oracle company strategy analysis


Content 内容

1. Company Mission Comparison 企业愿景

2. PEST Analysis 宏观环境分析

3. Company Competitive Advantage Comparison 企业竞争优势

(用到Porter’s five forces model波特五力模型分析行业环境和SWOT发掘两个公司各自的竞争优势)

4. Strategy Comparison 战略分析(可细分为财务战略、市场战略等)

5. Evaluation 评价

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