Kfc edible nail polish | Marketing homework help

 Please read this article about KFC’s new edible flavorful nail polished that were launched in HK market in 2016. 

https://time.com/4319203/kfc-nail-polish/

 Interestingly, all the google search results do not have any follow up of this product. Personally, I have friends in HK who cannot find this product anymore. It is safe to conclude that it is a product failure. Feel free to do more research about this nail polish launch.  

 Answer the following questions

  • What are the major reasons KFC’s edible nail polish failed? Please identify at least one critical reason.
  • If you were KFC’s product manager, what would you do differently to increase the likelihood that the product would have been successful? Why?
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