Kfc edible nail polish | Marketing homework help

 Please read this article about KFC’s new edible flavorful nail polished that were launched in HK market in 2016. 


 Interestingly, all the google search results do not have any follow up of this product. Personally, I have friends in HK who cannot find this product anymore. It is safe to conclude that it is a product failure. Feel free to do more research about this nail polish launch.  

 Answer the following questions

  • What are the major reasons KFC’s edible nail polish failed? Please identify at least one critical reason.
  • If you were KFC’s product manager, what would you do differently to increase the likelihood that the product would have been successful? Why?
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