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Chapter 1. Introduction and Overview of Event Studies

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Chapter 1. Introduction and Overview of Event StudiesReadings
Textbook: Chapter 1. Introduction and Overview of Event Studies
* you (as an individual) need to pick two questions from following ‘discussion questions’
and answer them
Discussion Questions
1. Is event studies an academic discipline?
2. What is the historical perspective of event management literature?
3. How are meanings attached to events and event experiences?
4. What are the major forces shaping planned events and resulting trends and issues.
5. How is social media shaping the demand for events and the event experience?
6. What role does commodification have in special events?

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