Management Question

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read chapter 9 “Protecting Innovation” from the book Strategic Management of Technological Innovation.

Based on the conceptual knowledge and understanding obtained from the readings –

1-Select a world renowned company give a brief introduction and identify the legal protection mechanisms (patents copyright, trademarks & service marks) used by it to safeguard its intellectual property. (Max 750- Min 500 Words)

2- With a thorough research of your selected company identify and explain an incident when trade secrets were more useful than the legal protection measures identified above. (Max 750 – Min 500 Words)

 

NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.

All answered must be typed using Times New Roman (size 12, double-spaced) font.

FOR REFERENCING USE APA STYLE

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