Beginner google analytics questions | Marketing homework help

  2. Plot graphs of 1 Day Active Users for the second quarter in 2018 and the second quarter in 2019. Compare the number of active users for both periods from the two plots. What do you conclude about the change in marketing effectiveness, if any, from 2018-Q2 to 2019-Q2? Please provide a screenshot to support your analysis.

3.   Compare Bounce Rate for 2019-Q2 to 2018-Q2. What do you conclude?  Similarly, compare Pageviews for 2019-Q2 to 2018-Q2. Please provide screenshots to support your analysis.

4.   CompanyOne wants to focus on younger users (18-24 and 25-34) who shopped during the 2019 holiday shopping season. Has the share of younger users changed from the holiday shopping season in 2018? Note: November 1 and December 31 are the start and end dates for the holiday shopping season for CompanyOne.   How about changes in the proportions of older users during the same period? Please provide screenshots to support your answer.

5.   What about gender? CompanyOne’s objective was to attract a larger proportion of female visitors to their online store during the 2019 holiday shopping season as compared to the same period in 2018. Was that objective met? Please provide a screenshot to support your answer.

6.   CompanyOne has invested in a targeted marketing campaign to attract new users to its online store since the beginning of 2020. Did CompanyOne attract more or fewer new users in January 2020 compared to January 2019, irrespective of gender?

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.