Strategy Plan – Part 3 & 4 – SWOT & Competitor Analysis

  1. Write a SWOT analysis for your Capsim company. (This part should be at least 1 page in length.)
    • Identify your strengths (include how you will use them to leverage your company) and weaknesses (include how you will overcome them).
    • Identify the opportunities (include how you will take advantage of them) and threats (include how you will mitigate them).
  2. Create a competitor analysis. (This should be at least 2-3 pages in length.)
    • Evaluate your competition (other five teams).
      • Where are each of them operating and in what markets are they engaging?
      • Explain which company is your biggest competition.
    • Provide an overview of each company and how you plan to improve market share by competing with each one.
  3. Continue the Table of Contents that will show sections and page numbers.
  4. Continue with the References page at the end of the document and list sources in APA format.
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