Discussion 1 MGT424


* Green light coffee is a famous coffee and it has many branches around Saudi Arabia. It also gets millions of Customers every day. In Saudi National day (91), it made an offer which was: If you are born in 1991, you will get the coffee only on 9.91 SR instead get it on 28 SR. This situation is under what trait of Customer-driven organizations? Explain your answer by giving reasons of you choice.

(MGT424) Ch 4

use 2 references or more.


  • Pyzdek, T., & Keller, P. (2012). The handbook for quality management: A complete guide to operational excellence (2nd ed.). McGraw-Hill Professional; ISBN-13: 978-0071799249
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